New Strategy for MyNetworkTV Seems to Be Working

Jan 20, 2010  •  Post A Comment

MyNetworkTV’s syndication-based programming strategy, introduced last fall, seems to be working, B&C reports.

The primetime audience is up 28% in viewers compared to a year ago, according to Executive VP Paul Franklin, although the audience remains small at an average 2.3 million season-to-date. Affiliates that B&C talked to said they were happy with the lineup.

–Elizabeth Jensen

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