Nielsen Disputes Study That Says Youth TV Viewing is Down

Jan 22, 2010  •  Post A Comment

Nielsen is disputing the results of a new study from the Kaiser Family Foundation which found that live TV viewing by youths between the ages of 8 and 18 had dropped by 25 minutes per day in the last five years, Multichannel News reports.

Nielsen said its digital meters showed that viewing by the group during the five-year period had actually gone up, by a few minutes.

–Elizabeth Jensen

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