Only one U.S. automaker has bought a spot in the Super Bowl, according to reports from TVWeek sibling publications Automotive News and adage.com.
Dodge will be joining import automakers Honda, Hyundai, Kia and Volkswagen with ads in the TV show that customarily draws the biggest audience of the year.
Said the report, "Chrysler Group’s brands have not run a national ad on the Super Bowl for several years, though they have run regional commercials in recent years during the game. The last national Super Bowl spot was in 2005 and featured the Dodge Magnum."
TNS has reported that national spots in this year’s Super Bowl have been selling for between $2.5 million and $2.8 million