Problem: How to Make a 24-Hour TV Network Out of Environmentalism. Solution–Great Story Telling and This Mantra: ‘Green is a Fad. Sustainability is Forever’

Jan 19, 2010  •  Post A Comment

Today’s entry in our salute to TVWeek’s "Cable TV Programmer of the Decade"–Discovery Communications–is a look at Planet Green through the prism belonging to the channel’s President and General Manager, Laura Michalchyshyn.

She arrived at Discovery from the Sundance Channel last March, and a number of her changes at Planet Green are about to come on-air.

In this perceptive and enjoyable interview, Michalchyshyn reveals how she’s gone about changing Planet Green. Click here.


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  2. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

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