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Steve Jobs Asks Networks to Drop Prices on iTunes

Jan 26, 2010  •  Post A Comment

Apple co-founder Steve Jobs is expected to introduce the next big thing in electronics tomorrow — the Apple Tablet, a flat PC — and in anticipation of that announcement, Jobs has met privately with top TV executives to urge them to cut the price of episodes at the iTunes store in half, reports the Business Insider.

The price is now $1.99. Apple wants to lower it to 99 cents. Jobs believes that increased sales will offset any revenue lost from the price drop.

— Allison J. Waldman

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