To promote the company’s Fresh Fit menu, Subway has offered to give "The Biggest Loser" contestant Shay Sorrells $1,000 per pound lost before the NBC series’ Season 9 finale in May, according to the Los Angeles Times.
Sorrells joined the reality show in Season 8 as the heaviest competitor ever at 476 pounds, and thus far has lost 170 pounds. Season 9 begins Jan. 5.
Sorrells will also be a spokesperson for Subway in 2010.
— Allison J. Waldman