Prices for ads in the Super Bowl dropped for only the second time ever, due to the economic slump, the Associated Press reports, citing TNS Media Intelligence.
TNS said 30-second spots during next month’s game, airing on CBS, are going for between $2.5 million and $2.8 million, down from last year’s record of an average $3 million, when the game was on NBC. Some advertisers, such as Pepsi and General Motors, have opted out this year, but as of Friday, CBS had nonetheless sold all but four of the 62 spots.
Furthermore, CBS isn’t conceding that prices have fallen. According to the AP article, " ‘We believe our pricing is similar and believe we are in a better sellout position than [NBC was] at this time going into the game,’ John Bogusz, executive vice president of sports sales and marketing for CBS Television, said."
Says the AP report, "The only other year that prices declined was from 2006 to 2007, when 30-second slots dropped from $2.5 million to just under $2.4 million, TNS said."
The ad time remains the most expensive on television.
–Elizabeth Jensen and Chuck Ross