According to a survey of 129 advertising and marketing executives conducted by Round2 Communications, 44% of respondents said they believe the Jay Leno-Conan O’Brien "Tonight Show" controversy will hurt NBC’s late-night advertising, MediaPost reports.
The survey said 37% believed it would have no effect on that advertising, while 19 percent said they thought the controversy would actually help, as in "any publicity is good publicity."
A full 47% of the respondents said they would have kept Conan O’Brien compared to only 41% who agreed with NBC’s choice of holding onto Jay Leno. The remaining 12% would have hung on to both comics.
— Allison J. Waldman