The CW lost somewhere between $25 million and $50 million last year, according to Bernstein Research, but the network’s owners aren’t thinking of pulling the plug, B&C reports.

Executives at CBS and Warner Bros. — which jointly own the network — told B&C that the other assets being created by the venture, including syndication, international, digital, and home-entertainment revenues, offset the network losses.

Warner Bros. TV Group President Bruce Rosenblum told B&C that “So long as the economic model is consistent or better than it is today, we see no reason not to be fully invested and supportive of The CW as a brand, as a broadcast network and whatever ancillary businesses are developed as a result of this investment,” adding that, “There’s not an end date to the network.”

–Elizabeth Jensen