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NBC Has Lots of Olympic Viewers but by Some Measures They’re Not That Attractive

Feb 26, 2010  •  Post A Comment

NBC’s Winter Olympics coverage is drawing large numbers of viewers, but if they had been sold on a demo basis, advertisers wouldn’t have been so happy, reports The Hollywood Reporter.

The games, Nielsen numbers show, are skewing older, with viewership among the 55-plus crowd some 82 percent higher than the national average. Luckily for NBC, the games are sold on a household basis, not demos.

–Elizabeth Jensen

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