Last year’s broadcast of the Academy Awards was the third lowest-rated broadcast in the show’s history.
With the nominations of such crowd pleasers as "Avatar" and "The Blind Side," audience numbers should increase dramatically this year, but the Academy of Motion Picture Arts and Sciences are not taking any changes.
They are going whole-hog into social media this year, reports Advertising Age. Facebook, an upcoming iPhone app, you name it.
With rigorous analysis and interviews with all the key players, this excellent piece by Andrew Hampp explains the longterm strategy behind the Oscars’ social media push, as well as its tactical execution.