NBC on Wednesday ran its first spot promoting Jay Leno’s return to latenight on March 1 and it is essentially a reworking of the campaign that launched his ill-fated move to 10 p.m., USA Today reports.
What might be even more interesting is the promo for the show that NBC decided not to do. The network considered, then rejected, a spot that would have shown the 10 p.m. experiment as a dream, USA Today says.
In the spot that did air, Leno is shown in a race car marked with a decal for the number 10, which is the time his primetime show started. As Leno drives, that decal blows off the car only to reveal another decal underneath that says 11:35 (the time his show starts on the East and West coasts).
It’s accompanied by the Beatles lyric “"Get back to where you once belonged." The promo spot is embedded below.