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Venus/Mars: Check Out These Differences in How Men and Women Ranked Super Bowl Ads

Feb 12, 2010  •  Post A Comment

In a national survey, striking differences have shown up about how men and women ranked the ads during the Super Bowl.

In its survey, HCD Research not only found differences in how men and women ranked the ads, but they discovered that overall, women rated the ads 3.3 point higher than men did.

Here’s a comparison of the top 5 Super Bowl ads, as ranked by men and women, all over 18-years-old. A spokesman for HCD Research said that 3,000 people participated in the survey.

Rank

Men

Women

1

Snickers’ “Betty White”

Budweiser’s “Bull”

2

Denny’s “Free Grand Slam”

Snickers’ “Betty White”

3

NFL’s “Reggie Bush”

FloTV’s “Generation”

4

Dorito’s “Hands Off”

E*Trade’s “Wolf Style”

5

Budweiser “Bridge Out”

E*Trade’s “Baby in Airplane”

One Comment

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