Super Ratings for Super Bowl: Highest in 23 Years in Metered Markets!

Feb 8, 2010  •  Post A Comment

This is just off the press, from CBS…All of the following, including the "NOTE" is a press release from CBS. With these record numbers in the metered markets, there is a good liklihood that the game will be the most-watched, ever. Until we get those numbers, last year’s Super Bowl, between the Pittsburgh Steelers and Arizona Cardinals has that record with 98.7 million viewers:

Note: Nielsen fast affiliate data released at 11:00 AM, ET is not time adjusted and will not reflect CBS’s actual Sunday’s time adjusted fast national ratings that will be available from CBS later today.

CBS Sports’ coverage of Super Bowl XLIV featuring the NEW ORLEANS SAINTS’ 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb. 7 (6:30-9:45 PM, ET), earned an average overnight household rating/share of 46.4/68, the highest-rated Super Bowl in the metered markets in 23 years (1/25/87; 47.8/68; CBS Sports’ coverage of Super Bowl XXI – Phil Simms-led New York Giants’ win over Denver).

This year’s 46.4/68 is up +10% from last year’s 42.1/65 (Pittsburgh-Arizona) in the metered markets.

The Super Bowl XLIV rating/share peaked at 50.6/71 from 9:30-9:45 PM, ET. Following is a breakdown of the ratings by half-hours.

(All times ET)

6:30-7:00–41.5/65 8:30-9:00–48.0/69
7:00-7:30–45.0/69 9:00-9:30–49.8/70
7:30-8:00–46.3/69 9:30-9:45–50.6/71
Top 10 Rated in the Metered Markets

1. New Orleans 56.3/82…………………………………….. 6. Dayton, Ohio 53.7/73
2. Washington, D.C. 56.0/73                                     7. Norfolk, Va. 53.1/72
3. Nashville 54.4/73                                                    8. Knoxville, Tenn. 52.0/65
4. Indianapolis 54.2/80                                              T9. West Palm Bch, Fla. 51.8/69
5. Columbus, Ohio 54.0/74                                       T9. Pittsburgh 51.8/67

* * * * *

CBS’s premiere of UNDERCOVER BOSS averaged a 20.3/33, the highest post-Super Bowl lead-out since 2006 (ABC; Grey’s Anatomy).


  1. Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  2. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  3. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

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