This is just off the press, from CBS…All of the following, including the "NOTE" is a press release from CBS. With these record numbers in the metered markets, there is a good liklihood that the game will be the most-watched, ever. Until we get those numbers, last year’s Super Bowl, between the Pittsburgh Steelers and Arizona Cardinals has that record with 98.7 million viewers:
Note: Nielsen fast affiliate data released at 11:00 AM, ET is not time adjusted and will not reflect CBS’s actual Sunday’s time adjusted fast national ratings that will be available from CBS later today.
CBS Sports’ coverage of Super Bowl XLIV featuring the NEW ORLEANS SAINTS’ 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb. 7 (6:30-9:45 PM, ET), earned an average overnight household rating/share of 46.4/68, the highest-rated Super Bowl in the metered markets in 23 years (1/25/87; 47.8/68; CBS Sports’ coverage of Super Bowl XXI – Phil Simms-led New York Giants’ win over Denver).
This year’s 46.4/68 is up +10% from last year’s 42.1/65 (Pittsburgh-Arizona) in the metered markets.
The Super Bowl XLIV rating/share peaked at 50.6/71 from 9:30-9:45 PM, ET. Following is a breakdown of the ratings by half-hours.
(All times ET)
Top 10 Rated in the Metered Markets
1. New Orleans 56.3/82…………………………………….. 6. Dayton, Ohio 53.7/73
2. Washington, D.C. 56.0/73 7. Norfolk, Va. 53.1/72
3. Nashville 54.4/73 8. Knoxville, Tenn. 52.0/65
4. Indianapolis 54.2/80 T9. West Palm Bch, Fla. 51.8/69
5. Columbus, Ohio 54.0/74 T9. Pittsburgh 51.8/67
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CBS’s premiere of UNDERCOVER BOSS averaged a 20.3/33, the highest post-Super Bowl lead-out since 2006 (ABC; Grey’s Anatomy).