ABC’s Oscar Sell-Out a Good Sign for Broadcast TV

Mar 4, 2010  •  Post A Comment

ABC’s sell-out of the commercial time for Sunday’s Academy Awards telecast is a sign that event programming on the broadcast networks is holding up, despite the faltering economy, The New York Times reports.

Not only did the ad time sell out, but the network was able to command decent rates, the paper says, which is all the more surprising given the low tune-in for last year’s Oscar show.

ABC charged an estimated $1.4 million to $1.5 million per 30-second spot, which is down from the $1.7 million it got in 2008, but up from the estimated $1.3 million it commanded last year.

One Comment

  1. Boycott ABC Advertisers, show ABC who has the real power here….WE DO! Cablevision already pays $200 million for ABC programming, and now ABS has the balls to demand a 20% in this economy? Boycott ABC Advertisers and cut them off at their knees.

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