Ad Spending Dropped 12 Percent in 2009

Mar 17, 2010  •  Post A Comment

The final toll of last year’s bad ad market is becoming clearer: Domestic ad spending dropped 12.3 percent in 2009 compared to 2008, according to statistics being released this morning by WPP’s Kantar Media, the New York Times reports.

The good news? The drop in ad spending in the fourth quarter was just 6 percent compared to a year earlier, a sign that the free fall may be ending. By comparison, ad spending fell 14.2 percent in the first quarter, 13.9 percent in the second quarter and 15.3 percent in the third quarter, the paper says.

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