All in The Family: Basic Cable Network Acquires This Past Weekend’s Big Box-Office Hit, ‘Alice in Wonderland’

Mar 8, 2010  •  Post A Comment

Walt Disney’s latest movie in 3D, "Alice in Wonderland,’ which premiered in movie theaters (in both 2D and 3D versions) this past weekend to the tune of $116.3 million, has already made a deal to have its basic-cable TV premiere in 2012.

The film will stay in the Disney family, as it goes to the ABC Family channel, the network announced.

"Alice’s" big opening weekend surpassed the opening of another big 3D movie, "Avatar," which hit $77 million in its opening weekend and has gone on to take in more money than any other movie in history.  

Furthermore, according to marketwatch.com, " ‘Alice’ also marked the biggest opening in Imax’s history, with the movie taking in $4.3 million and on Friday, including midnight showings, and $4.2 million on Saturday, said Paul Dergarabedian at Hollywood.com in a statement." 

No word as yet if the basic-cable TV premiere of ‘Alice’ in 2010 will also be available in 3D. A number of TV manufacturers are making serious plans to distribute 3D-capable TVs in the U.S. in numbers and a price points they think will get consumers to embrace them. 

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