Cable Companies, Studios Team Up for $30 Million Ad Campaign

Mar 17, 2010  •  Post A Comment

Cable companies, including Comcast and Time Warner Cable, are teaming up with a number of studios, including 20th Century Fox and Sony Pictures Entertainment in a $30 million ad campaign, the companies have announced.

The concept is  to educate viewers about movies on demand, and the campaign is called  "The Video Store Just Moved In." It will feature online, print and on-air spots. Spots started airing this week (March 15) and the campaign will run for 12 weeks.

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