Did This Spot Blur the Line Too Much Between What Is Programming and What Is a Commercial?

Mar 19, 2010  •  Post A Comment

"The day when commercials are indistinguishable from the programs they support finally arrived — just before 10 p.m. Eastern on Thursday night [March 11]."

That’s the provocative first sentence in an article from Brian Steinberg at our sibling publication, Ad Age.

To see the commercial he’s talking about, and read his important, thought-provoking piece, click here.

Your Comment

Email (will not be published)