Discovery Communications is teaming with Yahoo! in major promotion, reports Multichannel News.
The promotion starts on Saturday, March 20th, and it is to push Discovery’s big spring programming effort, the 11-part series "Life."
According to the article, "In a first, Discovery will takeover Yahoo!’s home page, including floating elements, on the premiere date. Users will be able to select a Life-themed design that will remain up on the computer for the balance of the day. In another first for the portal, Discovery will have use of Yahoo!’s rich ads in search and have tandem units that interact on the Yahoo! Mail welcome page."
"Life" premiere’s on Sunday, March 21.