The Augusta National Golf Club announced Monday that the 2010 Masters will be produced in 3D HD, and distributed for free via Comcast, both to TV sets and online, B&C reports.
While the NCAA announced a similar broadcast 3D event that would require 3D viewers to see the Final Four tournament in special theaters, the Masters will be aired in 3D over cable that can be received by 3D TV sets that recently hit the market.
3D coverage will include two live hours each day during the Masters, between April 7-11. The coverage will be delivered separately from coverage on CBS and ESPN, who hold the rights to broadcast the Masters.
Augusta also announced that Comcast and IBM will work together to provide 3D coverage online, but didn’t offer any specifics.