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Hallmark Acquires Martha Stewart Library; Will Use It As Basis of Daily 7-Hour Programming Block

Mar 16, 2010  •  Post A Comment

Hallmark Channel has acquired the exclusive domestic television rights of the programming library of Martha Stewart Living Omnimedia, Inc., the network announced today. 

Using the Stewart library of programs, Hallmark Channel will launch a new daytime lineup of programming beginning Monday, March 29.

The seven-hour daytime block of home and lifestyle programming will set up the premiere of new, exclusive original episodes of “The Martha Stewart Show” in September.

The daily seven hour block will include segments from the library like “From Martha’s Kitchen,” “From Martha’s Home” and “From Martha’s Garden.” Other programs will include “Petkeeping with Marc Morrone,” early seasons of “Everyday Food,” “Martha Stewart Living” and assorted specials.

4 Comments

  1. Are they gonna rename the channel, HallMartha?

  2. Fifteen minutes of Martha Stewart is too much, but seven plus hours is cruel. I’ve had to give up on the only TV channel I enjoyed watching. Back to reading. No more Hallmark channel.

  3. I love the old martha shows and am glad they are going to be airing again. 7 hours too much? Not on your life. I work and am glad I get more than one chance to see them.

  4. I mean, I could see all this fuss over the guy if he’d led Jersey to the Finals

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