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Exclusive Must Read: Rino Scanzoni, GroupM’s Chief Investment Officer, On the Future of TV, the Future of TV Advertising, and Why Advertisers and Media Companies Really Formed Their Media Measurement Coalition–and What It Means For Nielsen

Mar 3, 2010  •  Post A Comment

TVWeek talks to a lot of top executives in the course of a year, but we must say, this interview with Rino Scanzoni, GroupM’s Chief Investment Officer, is one of the best. It’s got nothing to do with us, and everything to do with what Scanzoni, our 2010 Media Buyer of the Year, had on his mind.

It’s part two of our interview with him. Here’s a sample of what he had to say:

"All of a sudden when you’re sitting there and you’ve got the ability on your big screen TV to search the web and download video content, I think that will start disrupting viewing levels. Because now online video content can actually become that much more competitive with standard television content. And television content is going to continue to be an expensive proposition. So from a business standpoint how do you make television continue?"

To read Scanzoni’s answer to that question and a lot more, click here.

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