In what turned out to be the final, and perhaps the most dramatic event of the Vancouver Winter Olympics, Sunday’s gold medal ice hockey game between the United States and Canada was a ratings boom, according to TVbythenumbers.
In preliminary metered market data, the NBC broadcast earned a 17.6 household rating.
That’s 44 percent higher than any ice hockey game in the Torino Olympic games.
More than 20 million households were tuned in.
Should the preliminary ratings hold up, an estimated 25 million people may have tuned in for the game, which is 50 percent higher than the USA/Canada hockey final that took place during the 2002 Salt Lake City Winter Olympics.
— Allison J. Waldman