Showtime, which last year used the Los Angeles Times as a major component of its Emmy campaign, is turning to social media networks Facebook and Twitter this time around, according to our good friend and former TVWeek colleague James Hibberd at The Hollywood Reporter.

According to the article, the Facebook pages will be branded "SHOgold."

Richard Licata, Showtime’s executive vp corporate communications told THR, "Whether it’s a tweet about our streaming site and the availability of a new episode or a reminder that a balloting deadline is approaching, the pages will help you stay connected."