Station Group Suit Against Nielsen Allowed to Proceed

Mar 8, 2010  •  Post A Comment

A lawsuit that was filed by a TV station group almost a year ago has survived an attempt by Nielsen Media Research to have it dismissed, B&C reports.

Sunbeam Television’s lawsuit against Nielsen was filed in April 2009 and alleges that Nielsen had a monopoly and grossly undercounted viewership. The judge in the matter, Paul C. Huck of the United States District Court for the Southern District of Florida, has ordered Nielsen to file "an answer to the second amended complaint" by March 25.

According to B&C, "Sunbeam is suing Nielsen for violation of the federal and state antitrust laws, violation of the Florida Deceptive and Unfair Trade Practices Act and breach of contract. The court had rejected another Nielsen motion to dismiss earlier this year."

Sunbeam owns WSVN Miami and WHDH-WLVI Boston. Station management claimed that when Nielsen brought local people meters into the market that WSVN lost "half" its young audience, and that the station has never been able to get this audience back. . We lost half our young audience when Nielsen introduced Local People Meters," he said last year. "We haven’t been able to get them back since."

Furthermore, according to the article, " ‘The judge in this case has repeatedly expressed his concern as to the merits of Sunbeam’s claims,’ said a Nielsen statement. "We look forward to proving that Sunbeam’s claims, are, in fact, completely without merit."

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