CBS Marketing Group Executive Vice President and Creative Director Ron Scalera died on Wednesday in Los Angeles, according to TVNewsCheck. He was 49.

Scalera had collapsed during a morning walk,, according to the Hollywood Reporter.

Scalera joined CBS in 1997 and helped create branding campaigns for some of CBS’ top shows, including the "CSI" franchise, "The Big Bang Theory," and most recently "Undercover Boss." He had taken on his current role with CBS in 2004.

He’s survived by his wife, Elizabeth, and two children, Rachel, 13, and Michael, 10, and his mother and brother.

"It is a day of profound sadness, shock and loss at CBS," CBS Chief Executive Leslie Moonves said. "We have lost a gifted colleague and a friend whose work graced the air of CBS every day, and whose engaging personality touched our lives. The creativity, energy and passion Ron put into his work will be sorely missed — from his brilliant on-air work and upfront presentations, to new and innovative forms of promotion."

"We are all in shock. Ron’s talent, imagination and creativity knew no bounds," said George Schweitzer, president, CBS Marketing Group. "He blazed an incredible trail in our Company and our industry and he leaves a rich legacy. His fierce devotion to his job, his family and his friends touched us all. Simply put, Ron was a great guy and a great friend and we will miss him terribly."