FX Seeking More Mainstream Programs in Bid for Ad Dollars

Apr 8, 2010  •  Post A Comment

FX, historically the home of dark and edgy programs such as "The Shield" and "Nip/Tuck," and more recently "Rescue Me" and "Damages," is seeking to add more mainstream shows to its program lineup in a bid for more viewers and advertising dollars, B&C reports.

The cable network will compare itself to cable leaders TNT, TBS and USA in its upfront pitch, highlighting some of its more mainstream programs such as the upcoming "Terriers" and "Lights Out," the report says.

"Terriers" focuses on two private investigators, while "Lights Out" follows a has-been boxer.

According to the article, " ‘The landscape has changed a great deal since ‘The Shield’ launched. That was when we were really clamoring for attention, looking to break through,’ Bruce Lefkowitz, executive VP of Fox Cable ad sales, says."

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