Product placement is nothing new on television, yet the heavy-handed integration of several products on ABC’s "Modern Family" and Fox’s "American Idol" have raised questions about when such integration goes too far, the Hollywood Reporter says.
"Modern Family," for example, this week featured a story line focused on Phil’s family’s comedic efforts to buy him an Apple iPad on the day of its release. But the product was so heavily touted in the episode that many viewers believed ABC received payment from Apple, the article says.
In fact, that wasn’t the case, with "Modern Family" co-creator telling THR that "there were no stipulations as with normal product placement; it was all story driven."
It was anotther story with the "Clash of the Titans" promotion on "Idol," which THR said "the most jarring placement on the show since Mike Myers’ ‘Love Guru’ character graced the ‘Idol’ stage." says.
The real danger, the article says, is that fans end up discussing the product placements and their disappointment, rather than the shows themselves.