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Hulu May Test Subscription Service With an iPad App

Apr 1, 2010  •  Post A Comment

Hulu may test a subscription service with an application on Apple’s iPad device, responding to pressure from its content partners to ask consumers to pay up for the online video site, the New York Times reports.

Unnamed people familiar with Hulu’s plan couldn’t tell the newspaper when the service would be available.

The plan comes after one of its biggest suppliers, Viacom, pulled its shows from Hulu because of a dispute over revenue sharing, the Times adds. Hulu’s roughly 200 content suppliers receive about 50 to 70 percent of the site’s advertising sales, which surpassed $100 million last year and is on pace to match that by early summer, Chief Executive Jason Kilar tells the Times. Many of those suppliers grumble about their "paltry" Hulu checks, the Times adds.

4 Comments

  1. All good things come to an end, it seems. Hulu is one of the best time-shifting television program delivery services I’ve ever seen. It’s super convenient and the short commercial spots are pretty easy to swallow, especially compared to the violatively frequent multi-minute commercial extravaganzas on regular broadcast and cable TV.
    So of course, the beast must be fed with a subscription fee now. It will be interesting to see whether services like Hulu respond by developing (and keeping subscription-free) more original programming, e.g. the “If I Can Dream” series.

  2. It was inevitable, it’s a business, not a charity. It’s called bait and switch, and I’m still waiting to see if their business model will succeed, it’s spent like a ’90s dot-bomb company to date…

  3. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day 🙂

  4. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

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