Hulu may test a subscription service with an application on Apple’s iPad device, responding to pressure from its content partners to ask consumers to pay up for the online video site, the New York Times reports.
Unnamed people familiar with Hulu’s plan couldn’t tell the newspaper when the service would be available.
The plan comes after one of its biggest suppliers, Viacom, pulled its shows from Hulu because of a dispute over revenue sharing, the Times adds. Hulu’s roughly 200 content suppliers receive about 50 to 70 percent of the site’s advertising sales, which surpassed $100 million last year and is on pace to match that by early summer, Chief Executive Jason Kilar tells the Times. Many of those suppliers grumble about their "paltry" Hulu checks, the Times adds.