Jamie Oliver’s Food Revolution" plunged 42% in its ratings on Friday, April 2, from the previous Friday’s ratings, TVbytheNumbers.com reports.
The show plunged from a 2.6 rating a week ago among adults 18 to 49 to a 1.5 rating in the demographic. But viewing was down across the board, with the overall 18-to-49 adult demographic slipping 9% from the previous week. CBS’s "Medium," for example, pulled only a 1.3 rating in the demographic. Meanwhile, the plunge in "Food Revolution" meant that it tied with a repeat of rival foodie show "Kitchen Nightmares," the site points out. NBC won the night with adults 18-to-49, helped by a 1.5 rating from a two-hour "Dateline."