Monday’s exciting NCAA Men’s Basketball final, which went down to the final buzzer, was a winner in the ratings as well.
In metered markets the game tied the highest ratings in eleven years, CBS said, quoting Nielsen data. The Duke-Butler contest was up 34% compared to last year’s championship game.
CBS said the game "earned an average overnight household rating/share of 16.0/25…compared to last year’s 11.9/19 (North Carolina-Michigan State) in the metered markets."
Furthermore CBS said, in a printed release:
"The 16.0/25 rating/share tied with a 16.0/23 in 2005 (North Carolina-Illinois) as the highest rating in the metered markets for the NCAA National Championship game since a 16.9/25 in 1999 (Connecticut-Duke).
"The game rating peaked at a 20.3/35 from 11:30-11:45 PM, ET.
"CBS Sports’ average overnight household rating/share for the overall Tournament was a 6.6/14, up 5% compared to last year’s 6.3/13 in the metered markets.
"The 6.6/14 overall average rating tied with 2007 as the highest overall average rating for the NCAA Tournament since a 7.3/14 in 2005."