Butler vs. Duke–What a Tremendous Game! March Madness Basketball Final Scores High in Ratings

Apr 6, 2010  •  Post A Comment

Monday’s exciting NCAA Men’s Basketball final, which went down to the final buzzer, was a winner in the ratings as well.

In metered markets the game tied the highest ratings in eleven years, CBS said, quoting Nielsen data. The Duke-Butler contest was up 34% compared to last year’s championship game.

CBS said the game "earned an average overnight household rating/share of 16.0/25…compared to last year’s 11.9/19 (North Carolina-Michigan State) in the metered markets."

Furthermore CBS said, in a printed release:

"The 16.0/25 rating/share tied with a 16.0/23 in 2005 (North Carolina-Illinois) as the highest rating in the metered markets for the NCAA National Championship game since a 16.9/25 in 1999 (Connecticut-Duke).

"The game rating peaked at a 20.3/35 from 11:30-11:45 PM, ET.

"CBS Sports’ average overnight household rating/share for the overall Tournament was a 6.6/14, up 5% compared to last year’s 6.3/13 in the metered markets.

"The 6.6/14 overall average rating tied with 2007 as the highest overall average rating for the NCAA Tournament since a 7.3/14 in 2005."


  1. I was just talking to my partners about this same topic. You must be psychic or something!

  2. I cant believe the NHL is going to risk losing one of the best players in his prime to the KHL

  3. I read this somewhere else but the author was biased. Thanks.

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