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All Three Major Morning News Programs Shed Viewers in Q1

Apr 2, 2010  •  Post A Comment

Evening news programs aren’t the only shows losing viewers, according to TVNewser. ABC’s "Good Morning America" and CBS’ "The Early Show" shed lots of viewers during the first quarter, losing 4% and 8% of their audiences, respectively, the Website reports, while the "Today" show on NBC slipped 1%, despite its coverage of the Winter Olympics.

 Last year the networks had the presidential inauguration to cover. Both "GMA" and "The Early Show" also slipped in key demographics. "GMA" and "The Early Show," for example, slipped 17% and 20% respectively among women between 18 to 49 during the first three months of 2010, TVNewser says.

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