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New Format on Cable: Split Screen Keeps Program Going When Commericials Run

Apr 19, 2010  •  Post A Comment

Here’s an interesting twist: "Program Placement" during commercials, as opposed to "product placement" during a program.

It’s being tried on CNN, according to Advertising Age.

According to the article, "With marketers now paying for TV ad time based on the number of people watching commercials (rather than TV shows, as was once the norm) networks are working to diminish the sense viewers have long had that advertising interrupts their favorite programs. To keep people riveted, why not keep the show going alongside the ads?"

To read more about what CNN’s doing, click here.

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