Yahoo News, already a major user destination, is planning on hiring more journalists, according to Mediaweek.
According to the article, " ‘Historically, our content has been from third parties, and a lot of it has been commodity news,’ said Jimmy Pitaro, vp Yahoo Media. Even though Yahoo News reaches more than 40 million monthly unique users (per Nielsen), ‘it’s very hard to sell,’ said Pitaro. ‘The idea is that voice is important. We are going to build out an identity and personality for Yahoo’s content.’