ABC, NBC Ratings Show Weakness, Illustrating Need for Change

May 19, 2010  •  Post A Comment

After looking at last week’s prime-time ratings, it’s clear to see why ABC and NBC vowed this week to improve their lot with their new fall schedules, reports David Bauder for the Associated Press

"The Marriage Ref," the Jerry Seinfeld program on NBC, drew fewer than 4 million viewers at 10 p.m. last Thursday. In the 1990s, the network would regularly draw 20 million viewers or more for "ER" during the same time period.

Meanwhile, ABC barely drew 3 million viewers to "Happy Town" on Wednesday, less than half of those who tuned into "Cougar Town," which provides a lead-in.

"No surprise, then, that both ABC and NBC have new shows scheduled for those time slots in the fall," Bauder writes.



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