In fact, the offical beer of the National Football League since 1992 has been Coors. Advertising Age is now reporting that Anheuser-Busch has just outbid MillerCoors to once again become the official beer of the NFL.
According to the story, "Coors Light has been the NFL’s official beer since 2002, and the platform is often cited by distributors as a key cog in the brand’s category-best sales trends during the past five years."
Furthermore, the article says, "Coors Light re-upped with the NFL in 2005, with a reported five-year, $500 million agreement that runs through the 2010 season. It was widely expected the brewer would renew, but apparently A-B made an aggressive push that led to what MillerCoors’ press release described as a "bidding war" for the sponsorship."
For more detailsread the entire article here.