As Competition for Tween Market Heats up, Kid Channels Prepare New Slates

May 10, 2010  •  Post A Comment

It’s a competitive time on television for the tween and children’s market, USA Today reports.

While the Disney Channel is catching up to Nickelodeon in attracting the tween market, or viewers between nine and 14, there’s new competition coming from rebranded networks such as Disney XD and the Hub (formerly Discovery Kids).

That means a slew of new shows will be vying for those eyeballs, ranging from Disney Channel’s plans for seven original movies next year, compared with five this year, and the Jonas Brothers series "Jonas L.A.," debuting June 20.

Cartoon Network, meanwhile, is moving away from cartoons and introducing two live-action shows called "Unnatural History" and "Tower Prep." The first is set at a Washington museum, while the latter focuses on a disobedient boy stuck in a prep school.

Nickelodeon will introduce an animated series based on the film "Kung Fu Panda," while Disney XD will debut an "Avengers" series in the fall.

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