More than 45 minutes of advertisements accompanied yesterday’s two-and-a-half hour finale of "Lost" on ABC, Entertainment Weekly reports.
EW.com estimated that 107 spots aired during the finale last night. Generally, a network runs 18 to 21 spots per hour. "Lost’s" first hour carried nearly 37 ads, along with seven promos for local programming and ABC content.
Reports circulated that advertisers were paying nearly $900,000 per 30-second spot during the finale, compared to $213,000 at the start of this season.