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NBC, Affiliates in Discussions to Extend Affiliation Agreements up to 10 Years

May 18, 2010  •  Post A Comment

After NBC’s upfront presentation on Monday, 182 NBC affiliates met with the network to discuss an agreement that would extend affiliation for up to 10 years, B&C reports. 

The group also talked over mobile DTV initiatives and welcomed new affiliates board chairman Brian Lawlor, Scripps TV senior vice president, who is succeeding Michael Fiorile. At NBC’s upfront presentation, Lawlor had applauded NBC’s new approach to primetime, saying that the network is once again serious about bringing back high-quality dramas and comedies.

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