NBC, in unveiling its prime-time schedule for the 2010-11 season on Sunday, has rethought almost every night after abandoning its poorly received decision to place Jay Leno’s talk show in prime time, reports Brian Steinberg in Advertising Age.
The only evening that remains untouched belongs to Tuesday, where the network has hit upon success with two hours of "The Biggest Loser" followed by its new drama "Parenthood."
After the ill-fated Leno experiment, NBC is returning to high-quality scripted programming and will use its top-rated "Sunday Night Football" broadcasts to draw viewers to many of the new shows.
With seven-and-a-half hours of new programming coming to the network in the fall, viewers will see series such as "The Event," which will air Mondays at 9 p.m. after the returning "Chuck." Conspiracy thriller "The Event" stars Jason Ritter of "Joan of Arcadia" (and the son of late actor John Ritter), which will be followed at 10 p.m. by "The Chase" from "CSI" producer Jerry Bruckheimer.
NBC says it’s likely to put a big marketing push behind "The Event," with NBC Universal Television Entertainment Chairman Jeff Gaspin adding, "We think there’s potential there because it is so unique and different and because shows like ‘Heroes’ and ’24’ and ‘Lost’" aren’t coming back [next season]. We think that this show can really fill the gap left behind by those high-octane series that are going away."
Wednesdays will include two new programs, spy drama "Undercovers" from "Lost" producer J.J. Abrams, and the newest "Law & Order" franchise, "Law & Order: Los Angeles."
Thursdays will keep a comedy line-up, with new entrants "Outsourced" and "Love Bites" entering the schedule.
Fridays will include a non-fiction show called "School Pride," about local communities rebuilding their schools, and new courtroom drama "Outlaw," starring Jimmy Smits.
Midseason shows include a new comedy from Paul Reiser called "The Paul Reiser Show," and a David E. Kelley drama called "Harry’s Law."
But one of the most surprising decisions on the schedule is that "Parks and Recreation" will be held until January, reports New York Magazine’s Vulture blog. The reason was to give "Outsourced" a timeslot on its comedy lineup, and not because star Amy Poehler is pregnant.
"It’s not any way an indication that we don’t think it’s as good as any other comedy" Gaspin said. "We’ve learned from cable that you can wait as long as a year, create more anticipation and not lose any momentum."