When MTV’s "Jersey Shore" first aired and offended some viewers who cited stereotypical depictions of Italian-Americans, officials in Seaside Heights, N.J., the town where the show is set, distanced themselves from the program.
But now that summer is about to kick off with Memorial Day weekend, the town’s officials are becoming more friendly to the program, reports the New York Post.
That’s because the attention the show has brought to the town could mean a record-breaking summer for local businesses.
The cast will also return this summer to finish taping the show’s second season, after filming some episodes in Miami.
Borough Administrator John Camera last winter said the town didn’t condone the behavior shown on the program. But now, he says, "we do think that in many ways it is representative of some of the people who come to Seaside Heights."