This year’s World Cup is likely to shatter the record for Internet traffic because of huge demand for online video of the event, surpassing the viewing for President Barack Obama’s inauguration, Bloomberg.com reports.
The tournament, which begins next month in South Africa, could triple or quadruple the data requirements for the Obama inauguration, which has been the biggest online-video event to date.
As a result, Internet service providers and mobile-phone operators are upgrading their networks to handle the demand for video during the World Cup. It’s not only data providers and online services that are wrestling with World Cup economics, reports the New York Times.
Several free television channels have given up broadcast rights to the game, because they’ve become so expensive that it’s becoming difficult to make money from the tournament.
In much of Europe, the Middle East and Asia, the tournament is shifting to premium cable or satellite as a result.