Toyota Turns to Indie Director to Boost Image

May 17, 2010  •  Post A Comment

In an effort to rehabilitate the corporate image that has taken a beating because of recalls, Toyota has hired a hot, young independent filmmaker to create some buzzworthy commercials, reports the New York Daily News.

Director Jody Hill, who helmed "Observe and Report," has made a web ad for the Toyota Sienna minivan, which is being called "The Swagger Wagon." The spot has taken off as a YouTube sensation.

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