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Ad Age’s Annual Ratings Share Chart for the New TV Season; Plus: Why Advertisers Are Paying More for Less

Jun 28, 2010  •  Post A Comment

What will be watched

 

SUNDAY
ABC CBS NBC FOX CW
7 P.M. (ET) America’s Funniest Home Videos

4.17
60 Minutes

7.83
Football Night in America

3.2/5.9
The OT

7.15
8 P.M. (ET) Extreme Makeover: Home Edition

5.48
The Amazing Race

5.43
Sunday Night Football

10.9
Minute to Win It
2.8
Celebrity Apprentice
3.94
The Simpsons

3.82

The Cleveland Show

3.36
Bob’s Burgers
2.9
9 P.M. (ET) Desperate Housewives

7.14
Undercover Boss

6.59
Family Guy

3.93

American Dad

3.06
Cleveland Show
3.36
10 P.M. (ET) Brothers & Sisters

5.64
CSI Miami

6.65

MONDAY
ABC CBS NBC FOX CW
8 P.M. (ET) Dancing With the Stars

10.3
The Bachelor
4.7
How I Met Your Mother

4.53

Rules of Engagement

4.7
Chuck

3.02
House

6.0
90210

1.04
9 P.M. (ET) Two and a Half Men

7.57

Mike & Molly

5.98
The Event

3.59
Lonestar

3.89
Ride-Along
4.02
Gossip Girl

1.12
10 P.M. (ET) Castle

5.45
Hawaii Five-O

7.25
Chase

3.49

TUESDAY
ABC CBS NBC FOX CW
8 P.M. (ET) No Ordinary Family

4.6
NCIS

10.8
The Biggest Loser

4.96
Glee

4.42
American Idol
10.37
One Tree Hill

1.04
9 P.M. (ET) Dancing (results show)

8.33
Mr. Sunshine
4.7
Happy Endings
3.04
NCIS: Los Angeles

8.84
Raising Hope

3.09

Running Wild

3.09
Mixed Signals
4.34
Life Unexpected

1.05
10 P.M. (ET) Detroit 1-8-7

3.86
The Good Wife

7.67
Parenthood

3.79

WEDNESDAY
ABC CBS NBC FOX CW
8 P.M. (ET) The Middle

3.5
Better Together
3.47
Survivor

6.25
Undercovers

3.97
Lie to Me

2.74
Raising Hope
3.09
Idol results
10.2
America’s Next Top Model

1.65
9 P.M. (ET) Modern Family

4.62

Cougar Town

4.14
Criminal Minds

6.99
Law & Order: SVU

4.80
Hell’s Kitchen

3.43
Glee
5.76
Hellcats

1.11
10 P.M. (ET) The Whole Truth

3.57
The Defenders

6.53
Law and Order: Los Angeles

4.89

THURSDAY
ABC CBS NBC FOX CW
8 P.M. (ET) My Generation

4.83
V
4.9
Big Bang Theory

6.31

$#*! My Dad Says

5.76
Community

2.69

30 Rock

3.18
Bones

5.33
Vampire Diaries

1.68
9 P.M. (ET) Grey’s Anatomy

7.34
CSI

8.14
The Office

4.01

Outsourced

3.29
Fringe

3.37
Nikita

1.47
10 P.M. (ET) Private Practice

5.0
The Mentalist

8.73
Love Bites

3.49

FRIDAY
ABC CBS NBC FOX CW
8 P.M. (ET) Secret Millionaire

2.68
Medium

4.2
Who Do You Think

3.38
School Pride
3.12
Human Target

3.32
Smallville

1.19
9 P.M. (ET) Body of Proof

3.0
CSI NY

5.53
Dateline NBC

4.45
Good Guys

2.38
Kitchen Nightmares
2.0
Supernatural

1.09
10 P.M. (ET) 20/20

3.98
Blue Bloods

4.84
Outlaw

3.69

SATURDAY
ABC CBS NBC FOX CW
8 P.M. (ET) College Football

3.6
Crimetime Saturday

2.45
Encores (Undercovers)

1.56
Cops 1

2.62

Cops 2

2.9
9 P.M. (ET) Crimetime Saturday

2.98
Encores (Chase)

1.99
America’s Most Wanted

2.93
10 P.M. (ET) 48 Hours Mystery

3.79
Encores (Law & Order: SVU)

3.13

Note: Chart reflects the C3 ratings media agencies expect shows to earn. A household rating is an estimate of the size of a TV audience relative to the total universe of homes with TVs. Nielsen estimates there are 114.9 million U.S. TV households, so a single national household ratings point is equal to 1%, or 1,150,000 households.

To read the complete Advertising Age article that accompanies this chart, which tells why advertisers will pay more while getting less, click here.

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