NBC Universal’s Bravo Media has a new president, a position that was last filled two years ago.
Just named President, Bravo Media is the well-liked and well-respected Frances Berwick, who has been Executive Vice President and General Manager for Bravo Media since January 2008.
It was also in 2009 that former Bravo president Lauren Zalaznick was elevated to President of NBC Universal Women and Lifestyle Entertainment Networks. Berwick has been reporting to Zalaznick, and that will continue.
From 2005 to 2008 Berwick was "Executive Vice President, Programming and Production, where she supervised all Bravo’s development, production, scheduling and acquisitions," according to the announcement that carried the news of Berwick being named President of Bravo.
Commenting on Berwick’s ascendency, Zalaznick said in a printed statement today, "Under Frances’ oversight as General Manager, Bravo Media has experienced phenomenal growth across all areas of the business while attracting the most affluent and educated audience in cable entertainment."
According to the Bravo announcement, Berwick has succeeded in transforming Bravo into a lifestyle brand. "With a mandate to evolve Bravo from a television network into a lifestyle brand, Bravo also created two New York Times best-selling ‘Top Chef’ cookbooks, an upcoming ‘Real Housewives’ franchise book, along with numerous programming consumer products extensions – from flowers, wine and frozen foods, to the Fashion by Bravo clothing line, all while delivering more than a 30 percent increase in total revenue to the network since 2008."