Nielsen Media Research is ahead of schedule in rolling out Internet metering software, Multichannel News reports.
According to the article, "Nielsen already has 7,000 People Meter homes outfitted with the software, Online NetSight Meter, an application that tracks Web sites visited, pages viewed, time spent and video consumed, according to company spokesman Gary Holmes. Previously, Nielsen hoped to hit 7,500 homes — out of the national TV panel of about 20,000 homes — by Aug. 31."
This is Nielsen’s solution to the problem of obtaining "single source" measurement.
According to the story, "The “TVandPC” metrics are seen a critical by several ad-supported cable networks, such as Turner Broadcasting System’s TNT and TBS, which want views of ads in their TV Everywhere authenticated services to be counted toward its overall ratings."