CBS, Viacom and Time Warner are in talks with Hulu to add their television shows to Hulu’s planned subscription service, Bloomberg News reports.
The $9.95-a-month service needs more content to get consumers to pay up, the story points out, as now Hulu provides TV shows and movies online for free. Its audience has also dwindled after Viacom stopped providing "The Colbert Report" and "The Daily Show with Jon Stewart" in April.
CBS, which is the sole top U.S. broadcaster without a stake in Hulu, may begin delivering shows to Hulu after the start of the 2010-11 television season in the fall, the article says. The paid service would share subscription revenue with programmers to entice them to include their shows on Hulu, which may also bump up the number of commercials it shows viewers, the piece adds.