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Disney Picks Media Sales and Marketing Exec

Jun 18, 2010  •  Post A Comment

Disney has picked its new executive vice president of Media Sales and Marketing, who will take over the job June 28. The company is promoting experienced executive Rita Ferro, who earned her stripes in advertising sales and promotions for the company working out of Miami as part of the Disney and ESPN Latin American initiatives.

Ferro will be stationed in the New York offices for her new position.

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