Microsoft’s Xbox 360 will feature content from Walt Disney Co.’s broadband channel ESPN3, marking the first time the network’s content will be accessible through a device that connects to a television, reports the Los Angeles Times’ Company Town blog.
That means that ESPN3 may become a competitor with traditional cable networks, although Microsoft views the addition as a way to attract more mainstream consumers to the game console, the report says.
The software giant has added Netflix movie streaming and Facebook to the Xbox Live online service, for example. The ESPN deal had been in the works for more than two years, the article says.
The agreement will give Microsoft’s Xbox Live Gold subscribers, which costs $50 a year, access to the channel as well as to live sports events, although they must also use an Internet service such a Verizon that carries ESPN3, the article states.